Proof of Concept is a brand that values their creatives - those who lend their artistic vision to our shirts and make our goal of creating the perfect tee a reality.
A native New Yorker, Hartman found her true calling for photography while working for the SoHo Weekly News. Her first glitz assignment was the 1976 wedding of Papa's granddaughter, Joan Hemingway, to New York restauranteur Jean De Noyer. Hartman's coverage was published on the cover of the Daily News Record; a prominent fashion publication.
She was one of the very early photographers — taking her camera where nobody else wanted to: backstage at fashion shows where the real excitement was.
Her keen eye offered unprecedented visual entree to the creative personalities who transformed New York into the most fascinating city in the world.
Hartman's work appears in The New York Times, London Sunday Times, Vanity Fair, Vogue (US, French, Dutch, and Italian), New York Magazine, Marie Claire, Alllure, Elle Magazine, BBC.com, Grazia, Le Journal de la Photographique, Colette, The Daily Beast, W, Rolling Stone, among many other international publications including books.
"My inspiration is drawn from many places, one of them being a deep curiosity for fashion. I may find inspiration while flipping through cultural magazines, watching a runway show - scanning for the latest street style trend, a peculiar “look”, or an unconventional beauty. These references and inspirations are reflected in my work.
My paintings are my expression, recordings of my take on what is popular in fashion today.
I recently became an American citizen and now am part of the American melting pot. What I find intriguing about the cultural diversity of my new country, is reflected in my work - how fashion performs as a form of communication and a visual symbol of one’s identity. I re-arrange visual symbols by cutting and editing elements of facial features from different ethnicities, various hairstyles and clothing styles collaging them to create revised compositions. From this re-mix, a new portrait is born becoming a new person, challenging known stereotypes, challenging expectations and ultimately creating my personal vision."
James Rall is the newest addition to the Proof of Concept creatives family. Born in Ohio, he studied fine art at the University of Cincinnati. Right after school he spent five years traveling around the country before settling in New Orleans. He told us, “I can’t imagine being anywhere else.” You can find him on sunny days selling his art at Jackson Square in the French Quarter.